Introduction
Why do most blog writers fail? Whether you’re a freelancer or running a blog content writing service business, it is good to know the writing strategies to grow your business, but you should also be aware of the mistakes or reasons that can end your writing business.
In this article, we are going to study the top 5 reasons why blog writers fail. Read on.
Note: This article focuses on the writer’s mistakes that can end your business. We will cover the mistakes made by the company in another article.
1. Lack of content strategy
A content strategy is a broad term, it starts with planning like creating content in sequence so that it can easily relate to the buyer’s journey as well as it helps to create content according to the buyer’s persona. Most blog content writing service agencies fail to formulate a content strategy, but the ones who did this have found great success.
According to the content marketing institute, 40% of B2B marketers have a well-documented content marketing strategy, and 33% of the same have a content strategy but not well documented. In addition, 64% of successful B2B marketers said they are using a content strategy.
As I said, content strategy means the full-proof plan to create a series of blogs or content that will engage the audience and solve real problems. It is only possible with a good content strategy and following it. Otherwise, it’s like creating content with blindfolded eyes.
2. Creating content with blindfold eyes
I am saying this because many content writing agencies just create content without thinking about the buyer journey and buyer persona. They thought that creating attractive and eye-catching titles and a copy will attract users. However, it will attract users but when they do not find valuable information from your content, it’s impossible to retain them.
Whether you’re a freelancer or any business that is providing blog content writing services, if you want to grow your writing business, you have to create content that solves the real problem of users.
It’s important to understand what is the best solution a user can have and if you can provide it first or in a better way, you will win them.
Just creating a bunch of blogs or articles without having a root map will surely never help you to grow in the market.
3. The blog is not optimized for Search Engines
The statistics for keyword ranking on search engines are terrific, 94.4% of keywords get 10 monthly searches or less.
According to a search traffic study by Ahrefs, 90.63 of pages get no organic search traffic from Google. However, another study from Bridge Edge says that 53.3% of all website traffic comes from organic searches.
According to HubSpot, 60% of marketers get the highest quality leads from blog content and SEO. All these statistics show that millions of people are writing and thousands of blog content writing services exist, so, it’s not easy to rank for the same keyword on SERP.
Therefore, it’s important to optimize your blog correctly and keep optimizing it. Google rewrites the title tag 33% of the time .
Optimize your title tag, meta description, and keywords, and update content from time to time. Changing the content may lead to a big change in traffic either increase or decrease, so content should change if it is required or when you have done all the other strategies.
4. The blog is not designed well
Sometimes you know what to say, but how to say creates a hustle. So, it’s important for both freelance writers as well as blog content writing service agencies that they should well-designed their blogs and explain the solution in the easiest and professional way.
Most readers leave blog content that is not designed well or long-form content without any images. It creates a monotony for readers. Hence they leave the page and start exploring more options.
5. It’s not solving user’s problems
It should be the core focus of your blog content. Many blog content writing service agencies do not focus on creating solutions, they create a bunch of blogs that have no starting or conclusion point. Until your blog content is not providing useful information to the users, they won’t be able to interact with your content.
Whether it’s about a review, product comparison, or dealing with any health problems, the user is looking for an answer. Besides adding flowery words about your company, your core focus should be on providing the best answers and results.
When you’re performing all 5 steps correctly, it’s not difficult to rank higher on Google as well as survive and grow in the market of writing.
Faith eCommerce- One Solution for All
Faith eCommerce Services is a reliable and professional blog content writing service agency. It holds multiple in-house and freelance writers who are experienced and passionate about writing. They have worked in multiple business niches and delivered thousands of contents till now. From content writing to content marketing, it has a complete solution to grow your business online.
Conclusion
Google supports original content, but it should create engagement and solve user problems. Apart from this, keywords and designing your content most matter. I hope you found all the reasons valuable and it will help you to correct or prevent these mistakes.
