In 2032, the market for glass growlers is projected to be worth US$ 9.4 billion, and in 2022, US$ 6.2 billion. According to Future Market Insights (FMI), the market is anticipated to increase steadily from 2022 to 2032 at a CAGR of 3.2%.
In the near future, it is projected that the sales of glass growlers will be driven by the rising global alcohol consumption. Draught beer is transported in special bottles or jugs called glass growlers. These are typically offered in breweries and brewpubs as a way to market craft beer for takeout. Rarely are beers packaged for retail sale in glass growlers.
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How is the Surging Demand for Craft Beer Propelling Glass Growlers Market Growth
The high demand for crafted beer backed by its minimum use of preservatives and freshness is set to expand the glass growlers market size in the assessment period. Improvements in packaging and transportation are also likely to contribute to the global market growth.
Governments of various countries are projected to take numerous initiatives to support the utilization of glass growlers for promoting the safe storage of alcoholic beverages. In addition to that, the rapid expansion of the wine and beer manufacturing industry worldwide is anticipated to bode well for the global market.
How the Brewpub Trend is Increasing the Glass Growler Market in the Asia Pacific
In the coming years, it is predicted that the Asia Pacific glass growlers market share would increase because to the rising demand for beer among the millennial population in China, India, Japan, and South Korea. The development of novel flavours and fresh ingredients in craft beers is a significant component that is expected to support the expansion of the local market.
The introduction of new items is expected to change people’s taste preferences, which will be good for the Asia Pacific market. The regional market is anticipated to benefit from the growing trend of brewpubs.
Market Competition
Some of the renowned companies present in the global glass growlers market include
- Berlin Packaging, LLC,
- Ardagh Group,
- Owens-Illinois, Inc.,
- Drink Tanks Corporation,
- Alpha Packaging,
- Portland Growlers Company,
- William Croxsons & Sons Limited,
- Global Glass Solutions,
- Orange Vessel Co., GrowlerWerks, Inc., and
- Boelter Companies, Inc. among others.
Leading companies are focusing on expanding their existing portfolios by launching new products in the market. They are joining hands with renowned alcoholic beverage manufacturers to deliver their in-house products for packaging purposes. Meanwhile, a few other key players are engaging in mergers, acquisitions, and joint ventures to co-develop novel products in the global market.
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Key Segments Profiled in the Glass Growlers Industry Survey
By Sealing Type:
- Swing Top
- Screw On
- Others (Gasket Cap)
By Product Type:
- Clear Glass Growlers
- Amber Glass Growlers
- Green Glass Growlers
By Capacity:
- 32 Oz
- 64 Oz
- 128 Oz
- Others
By Sales Channel:
- Online sales
- Supermarket/Hypermarket
- Independent Stores
- Breweries
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