In today’s world of social media marketing for small companies, many experts affirm that focusing on how many followers you’ve got is bound to result in the same way. In a way, the truth is the case. A large number of followers on Instagram, Facebook, and Twitter won’t directly translate into sales; therefore, constructing your entire marketing strategy around the determination to increase your followers is not an ideal strategy.
But, as any user with less than 100 followers will admit, this perspective is usually unfavorable for small or brand new accounts that struggle to make a mark in the sea of buy facebook likes uk sites. The ability to claim “Followers don’t matter” is an expression of privilege. Even when you aren’t able to be competitive with the Kardashians at the moment, you may be more popular than somebody who recently created a brand new account on a site with around 1.6 billion people (like Instagram) and has to do their best to get every single following.
We believe in some middle space. Actual followers matter; however, achieving that 10-year milestone should not be your sole objective when managing a social media presence for a small-sized business. Let’s look at why followers aren’t as crucial as you believe… however, they’re still vital!
Followers aren’t as crucial as you believe…
Followers don’t equal customers.
In this article, I’d like to share my own small-scale company’s Instagram account briefly. I am currently averaging 1.8k followers, which is a reasonable and average amount for a small-sized business but still far from the awe-inspiring heights of reaching the 10k goal that everyone dreams of. Even with this decent online presence, I do not see consistent revenue on Etsy.
It’s partly because many of my followers are kids or students with low disposable income. This could also be because I’ve been focusing on creating specific dog-themed products, and many of my longest-running users probably followed my account when I was working on other kinds of content.
There are many reasons why the presence of “a lot” of followers will not translate into a regular and reliable revenue. However, the main factor to consider is that followers don’t necessarily mean that you are a customer. When you think, “I just need to get some more followers, then I’ll sell more,” Check yourself and determine if there’s something that you could implement to enhance your marketing techniques but not focus solely on several followers. Most likely, you’re not taking the time to interact with the followers you already have, and it’s best to implement practices that will aid in making sales while your followers are still expanding.
Organic growth is long-lasting.
A focus on followers can cause certain users to “buy” followers – which is not something we’d recommend. If you’re in a position to purchase “real” followers (and not bots), there is a good chance that these accounts won’t be interested in your work and will not turn into customers for your company (and it might be illegal and violate the terms of Services, too). In the end, buying followers is an investment in time and money.
More valuable than an influx of followers in a short period is that you can grow your following gradually and organically over time. This will not only allow you and your expertise to develop over time, but alongside your social media presence, it ensures that your followers are there to stay because they like your work! That’s why they’re so much more valuable for your business as customers and supporters.
This is another reason you should be cautious when running multiple giveaways. We all love a good contest, and the surge of followers could let you know that you’re making headway on social media! But those who follow you on an offer are probably looking at “Oh, I want that free stuff!” and not “I love what this business stands for, and I want to stay up to date with what they’re doing.”
Extra note A note about giveaways on Instagram (and other social media websites) have been recently targeted by fraudsters, who contact those who have won your giveaway, claiming to be you, seeking personal details or payment information so that they can claim the prize. Be aware of this when you are hosting giveaways online. Ensure that you state that you’ve posted on your blog how your winners will be contacted and the details they’ll be required to give to receive the prize so that your followers are aware of potential fraudsters.
Other types of engagement could be more beneficial.
In the scheme of things, you’ve got followers are not the most important number to consider about social media. A high level of engagement is far more crucial. What percentage of your target audience is engaged with your content? Do you see a consistent amount of comments, likes, and shares of your content? What percentage of followers follow and interact on your Instagram stories followerspro?
If these numbers are positive, that means the followers of your business are much more likely to turn into customers or remain loyal to your company by helping in other manners (like sharing posts or inviting friends). This is why it’s important to not concentrate on only gaining more followers but also on ways to produce content that is both engaging and inspiring to your existing followers!
