The “Global Programmatic Display Advertising Market Size & Share to 2027” report has been added to ResearchAndMarkets.com’s offering.
The programmatic display advertising is defined as set of advanced technology which allows advertisers to place online display advertisements for potential customer during internet browsing. In this advertising type potential customers are targeted on the basis of age group, interest, and job roles. Also, programmatic display advertising gaining popularity as cost saving solution for companies.
Increase in social media platforms is a key driving factor which is expected to boost the global programmatic display advertising market growth. Social media marketers are running effective campaigns to attract specific audience and which is positively influence the market growth.
Also, rise in demand for advertisement and growing adoption of smart devices among people is expected to propel the global programmatic display advertising market growth. Furthermore, rise in demand for advanced digital marketing tools by advertisers and marketers to ensure digital advertisement of products will fuel the market growth during this forecast period. Moreover, Organizations are giving preference to social media advertising on user’s demographic factors to enhance the conversion ratio of potential customers, which is expected to propel the programmatic display advertising market in near future.
However, low click-through return which means low engagement rate is the major challenging factor which is expected to hinder the global programmatic display advertising market growth. Also, ;lack of skilled professionals in advertising and marketing agencies to adopt new technology tools to design advertisements on digital platforms will affect the market growth during this analysis period.
Companies Mentioned
- Adobe
- Alibaba
- Amazon
- Media Math Inc.
- Rocket Fuel Inc
- Verizon Communications
- AppNexus Inc.
- AOL Inc.
Market Segmentation
By Advertising Format
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel
- Real Time Bidding
- Private Marketplaces
- Automated Guaranteed
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Questions Addressed by the Report
- What are the Key Opportunities in Global Programmatic Display Advertising Market?
- What will be the growth rate from 2019 to 2027?
- Which segment/region will have highest growth?
- What are the factors that will impact/drive the Market?
- What is the competitive Landscape in the Industry?
- What is the role of key players in the value chain?
- What are the strategies adopted by key players?
