According to a new market research report titled, ‘Language Learning Market by Age Group (40 years), Language (English, Mandarin, Spanish, French, German), End User (B2C, B2B), and Geography – Global Forecast to 2030,’ the global language learning market is projected to reach $115.6 billion by 2030, at a CAGR of 9.3% during the forecast period.
Language learning is a process by which learners learn more than one language. Online language learning involves acquiring and improving language skills through digital platforms and resources. Online language learning (OLL) can be web-facilitated, hybrid, or fully virtual classes. It involves accessing language learning materials, interactive exercises, virtual classrooms, and communication tools over the Internet. Students widely adopt online language learning courses to improve communication skills as they move to different countries for better education. OLL platforms offer features such as language proficiency assessments, progress tracking, and interactive communication with tutors or fellow learners.
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The growth of this market is attributed to globalization and the growing need for cross-border communication, minimal cost of language learning applications, and increasing adoption of artificial intelligence in e-learning. In addition, increasing preference for multilingual employees by multinational companies and increasing investments in start-ups and small companies teaching language learning are expected to offer significant opportunities for the growth of this market.
However, reluctance to accept English as a primary communication in some countries may hamper the growth of this market. In addition, the lack of trained professionals to teach language is a major challenge to the growth of this market.
The global language learning market is segmented by age group (40 years), language (English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, other languages), end user (B2C (web & mobile apps and live (Offline (Group Learning and 1:1 Tutoring), online (Group Learning and 1:1 Tutoring)), B2B (web & mobile apps and live (Offline (Group Learning and 1:1 Tutoring), online (Group Learning and 1:1 Tutoring)), and geography. The study also evaluates industry competitors and analyses the market at the regional and country levels.
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Increasing Adoption of Artificial Intelligence in E-learning
Technological advancements worldwide have made establishing and managing language learning more accessible. New technologies, such as the IoT, cloud computing, mobile internet, and wearable gadgets, have spread language learning products and applications. Recent developments, such as social networking platforms, and voice recognition & computer video cameras, have further expanded the potential of technology to enhance language learning. Due to the benefits of these technologies, the modernization of foreign language learning has been the major focus for many companies, paving the way for language learning platforms. Neural network capabilities were utilized with AI language education platforms to revolutionize education for students, teachers, and the enterprise sector. AI algorithms have the potential to advance E-learning in every field. In the case of language learning, AI personalizes teachings and lessons to each learner, reducing the time, cost, and pressure involved in completing online or app-based courses.
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Furthermore, the introduction of wearable technology to learn languages is one of the key trends to gaining traction in corporate online language learning. Wearable technologies, including HoloLens, fitness trackers, smartwatches, and smart glasses, assist users in learning languages in an advanced manner. For instance, Google Glass offers website access and supports over 150 apps, including media, utilities, and language learning. It promotes learner interaction and fluency by facilitating language learning in different set-ups, such as collaborative and individual. Thus, the increasing adoption of Artificial Intelligence in E-learning with advanced technologies is expected to increase the demand for global language learning platforms during the forecast period.