In today’s rapidly evolving business landscape, establishing and maintaining a strong brand is crucial for any organization. Companies strive to differentiate themselves, build trust among consumers, and effectively communicate their value proposition.
Rachel, can you tell us a bit about your background and how you got into the marketing field?
I’ve been in marketing my whole career. I studied marketing communications and advertising as an undergrad and immediately began a dual internship before graduation: I served as a part-time account service intern with a Chicago-based advertising agency, while simultaneously interning with a large company in their corporate marketing department.
Also read:- strategic brand management
My career followed a similarly split trajectory: I spent a handful of years in the corporate world at the beginning of my career, and then a few decades on the agency side, even owning my own brand consultancy for 12 years, before joining full-time as head of brand strategy and marketing with TransUnion.
TransUnion is a global information and insights company that makes trust possible in global commerce by ensuring each person is reliably represented in the marketplace.
- TruAudience for marketing
- TruValidate for fraud prevention
- TruVision™ for risk management
- TruIQ™ for advanced analytics
- TruEmpower™ for consumer engagement
- TruLookup™ for investigations
- TruContact™ for communications
As a result, consumers and organizations in over 30 countries can transact with confidence and achieve great things, like economic opportunity, great experiences, and personal empowerment for millions of people around the world. We call this Information for Good.
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