By 2022, the market for metallized films is anticipated to be dominated by plastic in the material segment by a margin of more than 90%. Polymer metal films are lightweight, affordable, and give packaging a shiny, metallic sheen. Additionally, during the years 2022–2028, this material market is anticipated to draw potential incremental prospects worth US$1.5 billion. According to FMI, the market for metallized films will experience a nearly 1.3x increase in demand.
Metallized films, also known as polymer films, are covered with thin layer of metal, such as copper, aluminum, nickel, or chromium.These films are producedby physical vapor deposition process and offer lustrous metallic appearance.In addition, these films offertransparency, high tensile strength,insulation from heat &gas, and odor barrier properties increasing the shelf-life of the food products.
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Competitive Landscape
Key manufacturers operating in the metallized films market are focusing on producing lighter-weight and sustainable metallized films.
- In 2021, Flex Films launched metallic polyester ultra-high barrier film ‘F-UHB-M’ as Aluminium foil replacement in flexible packaging solutions.
- In 2020, Nobelus launched gilt metallized, a thermal printable film that has a golden lustre to it. The film is expected to cater to the luxury packaging segment.
Key Companies Profiled
- Amcor plc
- Uflex Ltd.
- Jindal Poly Films Limited
- Klöckner Pentaplast Europe GmbH & Co. KG
- AR Metallizing N.V.
- Treofan Group
- Cosmo Films Ltd.
- Toray Plastics (America) Inc.
- DUNMORE Corporation
- SRF Limited.
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How Growing Sales for FMCG is affecting the Metallized Films Market?
According to India Brand Equity Foundation, the fast-moving consumer goods in the country is expected to reach a value of US$ 220 Bn by 2025, which was calculated to be US$ 110 Bn in 2020. The majority of the FMCG products are low in cost and require cost-effective packaging. Metallized films are highly utilized in this sector to pack everyday consumer goods. Hence, growing investments in this sector are expected to shape the demand in metallized films market.
How does branding contribute to the market for metallized films’ observed growth?
In addition to lengthening a product’s shelf life, metallic films aid makers of consumer goods in differentiating their products and gaining an advantage over rivals. These days, metallic films are also used in visual applications including point-of-purchase displays and signage. Metallic films add visual attractiveness to the product and help it stand out in the marketplace. Product labels and wraps that can persuade buyers to buy the products are among the most recent applications for metallized films. Since improved branding increases purchasing, metallized films may be fully to blame for increased product sales.
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Metallized Films Market by Category
By Material Type:
- Plastic
- Polypropylene (PP)
- Polyethylene Terephthalate (PET)
- Others (PA, PE)
- Metal
- Aluminum
- Others (Copper, Nickel)
By Applications:
- Packaging
- Bags & Pouches
- Tubes & Sachets
- Wrapping & Lidding Films
- Others
- Decorating
- Others
By End Use:
- Food and Beverage
- Pharmaceuticals
- Cosmetics & Personal Care
- Automotive
- Electrical and Electronics
- Others
