IN CONTEXT
In the first article of this series, we talked about three ways to use accessibility as a lever to innovate and drastically increase our sales with the help of the best video companies near me. I recommended three things to you:
— present your offer.
— reduce friction points to a minimum.
— be accessible in unusual places.
In this article, we are going to talk about the “V” of the AVS strategy: speed.
REMINDER: WHAT IS THE AVS STRATEGY?
To refresh our memory, the AVS strategy consists of using Accessibility, Speed, , and Ease as levers to drastically increase sales. In the first part, I said that an offer that is neither accessible, quick to obtain, or even easy to use is doomed to failure in the short term. These three elements have become the fundamental values of the New World in which we live. With this definition in mind, let’s explore how speed can help us in our business or organization.
In the beginning, was speed
We live in a New World. Things are constantly changing and evolving. In our new paradigm, speed and acceleration have become the new standards for measuring performance. Think about it for two minutes. Most things you have were created with this idea in mind.
— Netflix, to use the example cited in part 1, provides quick access to the films that interest us.
— our phone helps us connect quickly with our loved ones.
— our microwave allows us to heat our food quickly.
— our bed is comfortable enough to help us fall asleep quickly.
— our vehicle allows us to move quickly from point A to point B.
— Bluetooth allows us to quickly connect two devices (earphones, telephones, radios, etc.).
— even our shower allows us to be clean… quickly!
And these are just a few examples.
Not fast enough for them
Imagine if there were 16 steps before you started your vehicle to go to work every morning. Imagine spending an hour preparing your vehicle before leaving every morning. Imagine how frustrating that would be. Today, you can start a vehicle and start driving in less than five seconds. In fact, with a remote starter, you don’t even have to be inside the vehicle to start it. The new Apple Car can even park without a driver, simply by pressing a button. In short, as soon as you think about creating an offer, think about the speed at which your customers will access and use it!
Nowadays, it is known that people are impatient. They are busy and don’t want to wait any longer. What they want, they wanted yesterday. Far be it from me to say that this is a good thing. I’m just reporting the facts. No one is going to want to buy a cell phone that takes five minutes to turn on. Everyone expects it to take a few seconds or at the very least no more than a minute.
Faster, faster, faster…
Today, any business or organization can use speed in many ways. In this article, I would like to suggest two of them. Regardless of the stage of development of your business or organization, you can do it. What I am about to tell you does not require an extraordinary budget. What is needed at this stage is a will to do and an awareness of the challenge.
Amazon reported that accelerating its web platform as well as its app has enabled it to generate billions of dollars in sales. Here is an overview of the difference in loading speed of Amazon and Walmart:
— Amazon website: 2.3 seconds
— Walmart website: 4.73 seconds
— Amazon’s mobile app: 1.14 seconds
— Walmart mobile app: 5.56 seconds
Which of these two sells the most products online? Do you know the answer?
Speed is one of the easiest ways to increase customer satisfaction. Numerous surveys have shown that buying fruits and vegetables from your vehicle in the summer was very lucrative in addition to being pleasant for the customer. This high level of satisfaction is partly since seeing agricultural products outdoors is associated with freshness. The customer convinces himself that these products ended up here very quickly after picking them up. On the other hand, buying without getting out of your car is fast. Thanks to these two factors, surveys have shown that customers are even willing to pay more if they don’t have to get out of their vehicle.
RECOMMENDATIONS
1st TIP: The speed of distribution
These days, you can still get away with it if you produce slowly. But, if you don’t distribute quickly, you will very quickly lose people. Imagine that every time you open Netflix, the app takes 30 minutes to connect to the internet and play the movies. Imagine that the pizza you ordered is delivered three hours after your online transaction. Or imagine ordering a product on the web in San Diego and it takes three months to arrive in Montreal. How many of us would go elsewhere? The vast majority.
It is no coincidence that Amazon has implemented its one-day delivery system. The managers knew that this was a very important point for the customers. How many days, hours, or minutes does it take to receive your offers? Again, don’t answer from your perspective, but rather from that of your customers. Analyze your competition to get an idea of your performance in the market. Find ways to be the first to deliver or serve the customer. Distribute your offers at lightning speed. Don’t forget that you are at “war”!
There’s so much competition today that every time you drag your feet you lose a lot of points with customers. Innovate in your methods of delivery and distribution of your offers. Ask yourself how your customer could get to their order even faster. If you need help, I repeat, do not hesitate to do business with an expert or find an external partner. If you are a restaurant, for example, you can do business with a local delivery company if you do not have your delivery people with the help of a video production company near me.
IN CONCLUSION
“Speed” is one of the new units of measurement. The sooner your customers access your offers, the sooner they move on. They no longer have the patience to wait indefinitely. There are far too many alternatives for them to have to wait for you. The challenge with speed comes from the client’s unconscious. If he likes something in one area, subconsciously he will want to have the same experience in other areas. For example, “if the hairdresser can cut my hair in 30 minutes, why not my dentist? “. Yet these two services have nothing in common.
It is therefore important to think about ways to explore the full potential of our current knowledge and new technologies to accelerate the production, reproduction, and distribution of the products and services of our organizations. This is one of the best ways to appear more innovative and superior in the market.
In the next article, we will see how to use the “S” in the AVS strategy. By then, you can start using “Accessibility” and “Speed” to increase your sales and improve your strategic positioning in the market. The AVS strategy is one of the best ways to accelerate your growth because it is intrinsically connected to customer reality and market trends.
