Technological innovation knows no bounds as newer devices and features start pouring in on a daily basis. The same tag applies to video mailers and brochures. Nowadays, people would rather check out a product or service in a video than simply text. It’s a more immersive, engaging, and comprehensive medium for presenting vital information. Despite rapid digitization, mail marketing is still alive and going strong. Advertisers invest good amounts behind this marketing method and get astounding returns on investment.
Both the video mailer and video brochure combine mail and video to create a modern advanced marketing method. These devices are used for various kinds of purposes. If you intend to send them just for greetings or invitations, they can be an excellent option. But, if business is your forte, opting for this technology is a must.
What is the use of a Video mailer and Video brochure?
Mailers are not just limited to specific tasks, they include everything from bills, letters, and even letters from charities asking for donations. However, the limitedness appears when the question of the visual element arises. This is where video mailers are effective. Sometimes known as a video brochure, the video mailer is similar to the traditional mailer with only one added feature, which is a customized video message.
The video is played on LCD screens, whose size can vary from as tiny as 2.4 inches to a large screen which usually size up to 4.5 inches. They are high-definition and use widescreen with an aspect ratio of 16:9. However, there are smaller versions available if that is your need. The video mailer plays a key role in boosting your marketing and sales growth. Some aspects that are often remarkable are enhanced search engine traffic, more qualified leads, and more time spent on your website, and many more others. Also, video information makes it easy for customers to retain and remember the information.
4 types of Video Mailers
Let’s take a look at the four most common types of video mailers:
- LCD VideoCard
The LCD VideoCard is a custom video mailer that plays a custom video. It comes with various screen sizes from 2.4, 4.3 to 10.0 inches. The 850 mah li-ion battery means it has more extended battery life and offers up to 2 hours of video duration for uploading. It also offers multiple card sizes and exceptional print quality. This device is fully rechargeable in 30 minutes. - LCD VideoCard (Black)
This is a custom LCD VideoCard, printed in black stock, which is used for greeting and invitation purposes. Upon opening the card, it plays a video message. It comes in multiple screen sizes ranging from 2.4, 4.3, and 7.0 inches. Similar to its previous version, it offers extended battery life and 2 2-hour video duration of capacity. Apart from that, 1200dpi press quality and 300gsm coated cardstock uphold its outstanding printing quality. These video cards also come with integrated push buttons and automatic video playback. - LCD Video Books
LCD Video books are hardcover video books that are widely used for both educational and business purposes. These books are available in several laminations. Depending upon the customer preferences, gloss, matte, and safe touch laminations are most common. Several other finishes such as pockets, business card slits, and rounded corners are available. Regarding battery life, screen size, and upgraded features, LCD Video Books are similar to the above-mentioned ones.
2 types of Video brochure
In this section, we will check out the three most common types of video brochures:
- LCD VideoTAG PUSH
The LCD VideoTAG PUSH is an advanced Video brochure with a push button activation. It is commonly available in 4.3 inches and 7.0 inches. Possessing an 850mah Li-ion battery ensures an extended period of battery life. The standard memory capacity allows this brochure to upload videos with 15-minute duration. The push button activation saves up power and provides maximum battery life. The device also comes with a peel-and-stick feature, which can just be peeled and attached to your application. Besides, these brochures have added power options in AA battery, D-CELL battery, and AC WALL power options.
- LCD VideoTAG LIGHT
This video brochure has a light-activated stick-on and is used for boxing, packaging, and media kits. The size of this brochure varies from 2.4, 4.3, 7.0, and 10.0 inches. Other options are also available in case there’s a special request. Similar to the other version, it is equipped with an 850mah Li-ion battery that ensures extended battery life. However, unlike the VideoTAG PUSH brochure, this device has an upload capacity of a 2-hour video. Apart from that, these devices can be packed individually and have integrated push buttons with multiple videos.
Advantages of sending Video mailers and Video brochures
Using video mailers, books and brochures is a fantastic option if you are considering digital options for greetings and invitations. Have you ever sent a video brochure or video mailer instead of just plain paper invitations and brochures?
Here are a few advantages that define why video mailers and brochures are the most sought-after options:
- More connections
Sending a paper brochure has been in the market for a long but with everyday demands, people are expecting more efficiency and speed. A video brochure or a video mailer mixes up these aspects. With these devices, you will captivate your audience and engage them in meaningful content within a limited time. Plus, videos are more engaging and deliver the information without unnecessary lagging.
- Immediate access anywhere
Once you opt for a video mailer, you can access the video without an internet connection. And the best part about it is that the device is portable and can play up to two minutes and two hours’ worth of video. - Adaptable
Companies frequently change their products and services in order to increase their sales and lead through advertisement. If you are looking to up your audience then this is the best option. By easily connecting these devices and switching to video content, it will make for a fantastic medium for a new advertisement.
Conclusion
Either way, traditional cards, and invitation mediums are being increasingly replaced with video mailers and video brochure devices. These devices are efficient in sharing messages, greetings, bills, donations, and various other content within a short span of time. On top of that, they are also a big game changer for businesses and advertising firms. Making a decision to invest in these devices won’t be indecisive as they would jump your sales by leaps and bounds.
