The market for wrap around labels is anticipated to grow at a 4.8% CAGR over the course of the forecast period and reach US$ 5,294.3 million by 2032. The market is now valued at US$3,312.8 million in 2022.
In today’s fast-paced world, packaging and labeling play a critical role in capturing consumer attention and delivering product information. Among the various labeling solutions available, wrap around labels have carved a niche for themselves. These versatile labels are known for their ability to completely wrap around a container, providing ample space for branding and vital information. According to market projections, the global wrap around labels market is on a path of steady growth, with a projected Compound Annual Growth Rate (CAGR) of 4.8% during the forecast period. By 2032, this market is expected to reach a significant valuation of US$ 5,294.3 million, up from its 2022 valuation of US$ 3,312.8 million. In this blog, we’ll explore the factors contributing to the success of wrap around labels and their increasing importance in the packaging industry.
Wrap around labels are known for their ability to seamlessly encircle a container, offering a 360-degree canvas for brand messaging and product information. This unique feature is a game-changer in industries where packaging not only protects the product but also serves as a marketing tool.
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Some of the key market players in the wrap around labels market are:
- Vintech Polymers Pvt. Ltd.
- Inland Packaging
- Roll on Labels
- Grip Tight Packaging Pvt. Ltd.
- Mondi Group
- Traco Manufacturing Inc. Cosmo Films Constantia Flexible Packaging
- B & H Manufacturing Company Inc.
- Ameet Metaplast Pvt. Ltd.
- Fort Dearborn Company
- Tilak Polypack Pvt. Ltd.
- Westrock Company
- Kris Flexipacks
- Leading Edge Labels & Packaging
- Jasin Pack
- TCPL Packaging Limited
- CPM Internacional S.A.
Key Drivers of Growth:
- Brand Visibility: In a crowded marketplace, standing out is crucial. Wrap around labels provide a larger surface area for branding, enabling companies to convey their message effectively and create a lasting impression on consumers.
- Regulatory Compliance: Various industries, such as food and pharmaceuticals, are subject to strict regulations regarding labeling. Wrap around labels offer ample space to accommodate the required information, ensuring compliance with legal requirements.
- Consumer Engagement: In an age where consumers demand transparency and information about the products they purchase, wrap around labels provide the necessary real estate for conveying nutritional facts, usage instructions, and other essential details.
- Sustainability: As the world becomes increasingly eco-conscious, wrap around labels can be manufactured from recyclable materials, aligning with sustainability goals.
Key Segments in The Wrap Around Labels Market
By Product Type:
- Shrink label
- Roll-fed label
- Stretch label
- Cut & stack label
- Pressure-sensitive label
- Personal Care
- Home Care
- North America
- Latin America
- Asia Pacific